It has never been more important for brands to take responsibility for what they put out into the world. We know sustainability is important to you, just as it is to us - especially with a geography teacher for a co-founder!
We've thought long and hard about how to build a sustainable business and have tried to build solid foundations to build upon as we grow.
Our ethos aligns with the three pillars of sustainability. To reduce, reuse and recycle in order to ensure we cause as little to damage to the environment as possible in order to minimise our ecological footprint for future generations.
Here's some more detail about how we walk the walk...
Our jewellery is designed in Cambridge, by us, and is made by carefully selected suppliers. When choosing our suppliers we have prioritised not only cost and quality but also the highest social, ethical and environmental standards. All of our suppliers are members of the Responsible Jewellery Council (RJC), an organisation established to promote responsible, ethical, social and environmental practices throughout the jewellery supply chain. Our suppliers operate their respective businesses in accordance with the RJC Principles and Codes of Practices.
We currently have pieces made in the UK, Italy and Thailand. We are continuing to look for ways to bring more production closer to home whilst being able to produce the jewellery you love at the prices you can afford.
There is zero excuse for any brand's packaging to not be fully recycled/recycleable. Even as a tiny brand, we have prioritised this from the outset and are proud to provide more details on our carefully selected packaging products below.
Made from 100% organic, fair trade cotton with no toxic chemicals used in production. Fairtrade ensures better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay sustainable prices (which must never fall lower than the market price), Fairtrade tries to address the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables producers to improve their position and have more control over their lives.
Fairtrade has a long list of demands for environmentally-friendly farming and use of pesticides. These conditions are all in an effort to reduce poverty and improve the environment. We are beyond proud to be able to use Fairtrade cotton in our packaging.
Our outer postage boxes and gift boxes are made in Cornwall in the UK. All box board is made using recycled fibres. The paper is sourced from sustainable forests and all our boxes are recyclable once used. All of the boxes we use are FSC Certified. Forest Stewardship Council certifies that the paper products that make up our cardboard packaging are sourced from a forest and supply chain that is managed responsibly and sustainably. FSC forest management standards are developed at an international level, and are then adapted to individual countries’ legal, social, and geographical settings, through national standards.
Our tissue paper is made from recycled cellulose fibre where the active acid pulp is eliminated during processing. It is also lignin- and sulphur-free, meaning that our ink won’t transfer from the tissue and the paper won’t leave behind any of these chemicals when decomposing. Soy inks are an eco-friendly alternative to petroleum-based inks, made from soybeans, a renewable resource. While soy inks are slower to dry than many inks, the process produces more vibrant colours as well as having the added benefit of not leaving behind petroleum based products when decomposing. Soy inks also have low levels of VOCs, reducing air pollution during the drying process. The tissue paper we use is also FSC certified.
We’re still small and we know we’ve got a lot more work to do but we are trying our very best and would really welcome your feedback or opinion on our efforts so far.
Let us know what you think at firstname.lastname@example.org